My passion for travel and my background in study abroad motivates me to pursue the international public relations career path. This area of PR would allow me to work for a company, agency or organization overseas. One of the largest international PR firms is Edelman, with over 65 global offices. The London firm was the first international addition and the location I would love to work at.
So what are the key practices of international PR?
Linguistic and Communication Skills
Practicing PR in other countries requires a different skill set than domestic PR. Communication and persuasion tactics that are used for American clients may not have the same effect on foreign clients. International PR requires a strong cross-cultural perspective and linguistic ability. They should also have problem-solving skills to assist with communication barriers. It is also often required that international public relations professionals know multiple languages.
Social Media
Using social media is important in international PR because it allows you to stay connected to your audience and clients from all over the world. Social media allows PR professionals to stay updated on news happening in other time zones and share news to their clients.
Knowledge of the Cultural Norms
Knowledge of the culture in which you are living and the cultures you are working with. Not only will this assist with verbal communication, but also knowing the social norms will help build relationships and trust.
The history of a country shapes the perspectives of its people and should influence the strategies of a public relations professional. It is important to fully understand a culture in order to satisfy target audiences and, more importantly, the clients.
Common Errors in AP Style in International PR
Incorrect datelines are common errors for all public relations professionals, but especially common in international PR. Most datelines should contain a city name all in capital letters, followed by a state or country. There are many international and domestic cities that stand alone. There are also more rules when writing datelines for other nations. All the rules emphasize the importance of consulting the AP Style Handbook every time it is necessary to write a dateline.
More information about international PR is available at Platform Magazine.
So what are the key practices of international PR?
Linguistic and Communication Skills
Practicing PR in other countries requires a different skill set than domestic PR. Communication and persuasion tactics that are used for American clients may not have the same effect on foreign clients. International PR requires a strong cross-cultural perspective and linguistic ability. They should also have problem-solving skills to assist with communication barriers. It is also often required that international public relations professionals know multiple languages.
Social Media
Using social media is important in international PR because it allows you to stay connected to your audience and clients from all over the world. Social media allows PR professionals to stay updated on news happening in other time zones and share news to their clients.
Knowledge of the Cultural Norms
Knowledge of the culture in which you are living and the cultures you are working with. Not only will this assist with verbal communication, but also knowing the social norms will help build relationships and trust.
The history of a country shapes the perspectives of its people and should influence the strategies of a public relations professional. It is important to fully understand a culture in order to satisfy target audiences and, more importantly, the clients.
Common Errors in AP Style in International PR
Incorrect datelines are common errors for all public relations professionals, but especially common in international PR. Most datelines should contain a city name all in capital letters, followed by a state or country. There are many international and domestic cities that stand alone. There are also more rules when writing datelines for other nations. All the rules emphasize the importance of consulting the AP Style Handbook every time it is necessary to write a dateline.
More information about international PR is available at Platform Magazine.